Search Engine Optimization, commonly known as SEO, is all about spreading interesting and helpful information about a business (or an industry) all over the World Wide Web. This means that SEO companies have to realize that the quality of the content they publish matters a lot because it may very well be the deciding factor if the an article is read or not; it may determine whether a link will be shared.
This why for business owners, it is important to check for the quality of articles of an SEO firm. This article is made just for that – to help business owners identify companies that produce quality content.
The SEO Firm Has In-House Writers
Because writing can now easily be done at home, stay-at-home freelancers are increasing by the thousands. Due to this, however, almost anyone and their uncles suddenly became freelance writers overnight! These wannabes include people who have no grasp over their grammar and punctuation, as well as those who need a little more practice to produce readable content. And with this copy-paste culture making waves everywhere, pretentious freelancers often plagiarize content, putting them in their portfolios.
That is why it is recommended that a firm has in-house writers – writers that actually work in the office. Having an in-house team is essentially a guarantee that the skill of the writers have been assessed accordingly. But of course, the criteria does not end there.
The Top SEO Company Shows Writing Samples
SEO is not all about building links on high-powered pages and making local citations. Oftentimes, it is about the writing quality too.
The agency in question should have a page on their website that shows writing samples. This will help interested people in gauging the quality of output, as well as give an idea if the writers can produce useful content for specific industries.
At least five writing samples should be provided and should be able to display the full skill of the writers – creative writing, ability to change voices, and complete grasp of the English language. If five are not enough, remember that it’s always an option to ask for more samples.
The Company Blog Is Well-Written
If the company’s writers are good, it only makes sense that their blog (if they have any, but it’s a big red flag if they don’t have one) is well-written as well. This is also a reflection of how they will be writing their clients’ articles.
Basically, the blog should be informative but not overwhelming, insightful but not controversial, and able to communicate thoughts even to laymen. Furthermore, their posts should not look sloppy, hastily-made, or even shallowly-researched. A client is working with a top SEO company if its blog meets these criteria.
Their Writers Are Real People
This tip may sound funny, but there really are bogus SEO companies that pretend to have several writers (either in-house or remote), but in reality is a one-man-show with a content spinning software.
Spinning is technically paraphrasing articles using an automated tool and it does have its uses. However, article spinning always churns out low-quality articles no matter how the process is done. This is because spinning software lacks the common sense that the human brain has. Sure, the articles may be readable and may even pass as outputs of non-native writers. Will it get shared, though? Probably not.
Client And Writer Should See Eye-To-Eye
Even if the SEO writer is the best wordsmith that came to Earth since Hemingway, it will not do much if the business owner does not like his or her writing style (Hemingway has his haters too). That means both business owner and writer should things eye-to-eye.
This is where writer adaptability comes in.
Most writers have their own style or “brand” of writing, but they must learn to adapt to various styles and voices in order to accommodate a variety of clients. If the client is offering wedding planning services the mood of the articles should probably be happy. On the other hand, if a New York law firm is a client, serious tone and voice should be used. Surely, you won’t want to explore an entertainment site with articles written in the most boringly formal way.
Adaptability ultimately separates the successful writers from the mediocre ones.
It is a necessity to understand that mere link building is not enough. Content plays a part in a successful search engine optimization campaign too. The tips above will surely help interested people in finding the right firm for their business.
SEO Explode is the best company to provide you with the best SEO firm services that you need.
There are several pillars to the world of seo that you need to be aware of today. The acronym gets thrown around a lot and in the end, there are several components that you need to understand in order to fully get the impact that you can build through this solution. If you believe that search engine optimization is only one thing and it only helps if you put in the code right after a day or two, you are wrong. This is not a programming language or anything that you can work within an expedited manner. In the past, you could buy your way to the top of search engines, but that’s not how it works today, you will need to do more than just one thing if you want to succeed, and that’s where you will start to understand that optimization takes a lot of time.
One aspect of the world of seo that gets a lot of wrong ideas pointed at it is that of link generation. Backlinks are an important part of the bigger picture here, and they are not something that you want to be without. If your site has no sort of links pointing at it, you are going to miss out on the bigger picture here. The big picture is a complete package of internet marketing and that’s something that you will need to gain success on the web today. Getting to this place requires you to look at links in a whole new manner, especially in how they help make or break your website’s marketing prowess.
First and foremost, you need to understand that links don’t just magically help your rank. They actually need to mature. The time it takes for this to happen varies in a lot of arenas. You could set up a link today, and it may not register with search engines or help you until a few months down the line. The indexing cycle of search engines is what many don’t understand here. You may think that search engines update their pages immediately, but the results are part of a complex algorithm that no one really knows. Some people know a few pieces, but as a whole, no one has the real answer to this, and that’s one reason why you can’t just set up a link and gain the leverage you want through seo right away.
The purpose of the links that you can get for seo purposes are simple. You will be getting a letter of recommendation that is online. It’s not anything longwinded, it’s just a text link and that allows search engines to approve your URL as a trustworthy site. The more recommendations you get, the higher the ranking of your page will go. The more quality links you get, the higher the rank of your site within the search results and in the end that translates into a lot of traffic. Imagine getting flooded with visitors to your page and getting a lot more interest in whatever it is you’re doing. That’s the big deal here and that’s why so many chase this with reckless abandon.
Now before you go out and buy as many of these links as possible, you need to understand something very important, and that’s the back links have to be from prominent sites. You cannot buy these in bulk, you cannot buy these from someone and implement them in one day. When you do that, you end up getting marked as a “spammer”. If you are marked as a spammer or someone that can’t be trusted with seo protocol, you will get diminished returns on your pages marketing prowess. In the end, you may not be able to get any sort of traffic and if you do, it won’t be of a high quality.