Author Archive: Carol Kear
There are certain blog formats that complement keyword targeting because they maximize online exposure by addressing the overwhelming demands for information of internet users. People tend to do research with specific formats in their heads already, like when they like to find out the top brands of a certain appliance, or the pros and cons of their decisions.
They are more inclined to quantify and qualify their researches by trying to discover specific formats that they deem more useful and comprehensive. By also following these formats, you can maximize your SEO efforts and improve your online visibility.
1. Pros vs. Cons/Advantages vs. Disadvantages
If you engage in online selling and distributing, it is not enough to just use product and brand names as keywords because people like to get to the point – to know whether a product is good or bad. When online buyers do a research, they do not just type a product or brand name; they type pros and cons, and advantages and disadvantages. You will rank higher if you will readily provide the demanded information in this format already.
By writing pros and cons/advantages and disadvantages, you already sort out information the way readers want them to be. It is the same thing when you like to compare two things side by side because you can see the differences clearer.
2. How to’s
How often have you researched the term “how to…” when trying to learn a process? This is a question that most internet users love to ask. This kind of format is so demanded that it is now a domain in itself. That should not stop you from using the same format on your website, though.
When internet users like to learn a process, they do not just type “cooking,” “dancing” or “landscaping.” They type in “how to cook,” “how to dance” and “how to landscape” in every research. They like to have the instructions right away.
This format will work perfectly with SEO because internet users like to get instructions for free. This is also the reason why DIY has already taken a new meaning in the 21st century. DIY now also means do-it-yourself computer virus, do-it-yourself weight loss smoothie, do-it-yourself company and even do-it-yourself bomb (until FBI took the website down).
3. Do’s and Dont’s
When people go to Google for guidelines, they rarely use the term “guideline” as the keyword. What they look for is the do’s and dont’s. By using this format, you already become one step ahead by narrowing down the guidelines and grouping them for better comprehension.
4. Top lists
Rundowns, lists, countdowns or whatever you call them always grab attention because people are curious about the bests and worsts. People love to stay on track with trends and fads, so they refer to top lists for information. When people search a list, they do not demand for any random list; they want the list of the best and worst to narrow down their options. By playing to their demands, you get a bigger chance of ranking higher in the SERP.
Using top lists as a part of social proof marketing is also a fail-proof format because consumers also like to spend on wherever the money of other people are. If you use search engine optimization to earn through affiliate and multilevel programs, you should consider having your blog in this format.
How many times have you used the term “vs” or “difference between” when doing a research? Aren’t they very common search terms? Whether it is a comparison between grammar rules or a comparison between two brands of tablet, you use a specific search term in addition to the main keyword to quality your research.
People love to compare because they want all their options already presented to them in weighed assessments. People will love revisiting your site if your format is user-friendly.
The online market is one of the easiest and biggest markets to get into if you want to introduce your product, but it is also an aggressive and fast-changing market. Being unable to adapt and be flexible can be the kiss of death in internet marketing, and you do have to stay ahead of the trends, or at least keep up with them. Here are a few things you can do if you’re just starting out in internet marketing.
•Learn as much as you can
As what you should do with everything that you plan to do, you have to learn everything that you can about internet marketing before jumping in there. Even if you don’t plan on doing the HTML codes yourself, you will need to learn the basics so that at the very least, you’ll know what the person you hired is doing. Also, you should get to know all the online platforms that open up more opportunities for you. You can watch online tutorial videos that can help you understand the basics about SEO, content marketing, link building etc., just so you have a general idea of how each aspect of internet marketing works.
•Know and focus on your intended market
You can’t just go into internet marketing without a clear concept of who you are selling your product to and who you intend to reach. You have to know what demographic you want to cater to and create your marketing strategy around them. This means you need to have a basic knowledge of who your customers are and what they are looking for. It could happen that you end up having a majority of customers who are not within your intended market, which means you will have to adjust your strategy accordingly to cater to the people who are actually buying your product.
•Take it one step at a time
Try to learn and master one aspect of internet marketing before jumping into another one. If you try to cover all the bases right away, such as social media, SEO, email marketing, and more, from the get go, you may end up biting off more that you can chew. Instead, try out one aspect that you think you are rather good at and work on it until you become confident with your skills on that particular aspect before moving on to the next one. From there, you can again build up your skills and know-how before moving on to the next thing. This way, you can confidently continue the internet marketing aspects that you are already good at while testing out new ones and expanding your market.
•Build up your brand
It always comes down to quality content and coming up with a strong brand that effectively sells your product. You have to make the brand stand out. You can do that by having a clear idea of your motivations, goals, and the vision of your company. You should also write the content in a fun and engaging way. It would be better not to directly market your product and instead, connect with your customers in a human way. An even better way of marketing your brand is to get customer testimonials that tell your brand’s story for you.
•Acquire the right kind of traffic
Web traffic is an important part of internet marketing. You may have the best looking site with quality product, but it will all be for nothing if no one actually comes to take a look. As mentioned above, you need to know who your customers are, but you also have to find a way for them to find your site. You have to know which social media platforms your intended customers frequent and create a good strategy and ad campaign that will encourage them to come back.
When it comes to internet marketing, you have to be quick, creative and decisive. Take the tips above and apply them in your own marketing strategy, keeping in mind that fluidity and adaptability are key. Good luck!
There are several pillars to the world of seo that you need to be aware of today. The acronym gets thrown around a lot and in the end, there are several components that you need to understand in order to fully get the impact that you can build through this solution. If you believe that search engine optimization is only one thing and it only helps if you put in the code right after a day or two, you are wrong. This is not a programming language or anything that you can work within an expedited manner. In the past, you could buy your way to the top of search engines, but that’s not how it works today, you will need to do more than just one thing if you want to succeed, and that’s where you will start to understand that optimization takes a lot of time.
One aspect of the world of seo that gets a lot of wrong ideas pointed at it is that of link generation. Backlinks are an important part of the bigger picture here, and they are not something that you want to be without. If your site has no sort of links pointing at it, you are going to miss out on the bigger picture here. The big picture is a complete package of internet marketing and that’s something that you will need to gain success on the web today. Getting to this place requires you to look at links in a whole new manner, especially in how they help make or break your website’s marketing prowess.
First and foremost, you need to understand that links don’t just magically help your rank. They actually need to mature. The time it takes for this to happen varies in a lot of arenas. You could set up a link today, and it may not register with search engines or help you until a few months down the line. The indexing cycle of search engines is what many don’t understand here. You may think that search engines update their pages immediately, but the results are part of a complex algorithm that no one really knows. Some people know a few pieces, but as a whole, no one has the real answer to this, and that’s one reason why you can’t just set up a link and gain the leverage you want through seo right away.
The purpose of the links that you can get for seo purposes are simple. You will be getting a letter of recommendation that is online. It’s not anything longwinded, it’s just a text link and that allows search engines to approve your URL as a trustworthy site. The more recommendations you get, the higher the ranking of your page will go. The more quality links you get, the higher the rank of your site within the search results and in the end that translates into a lot of traffic. Imagine getting flooded with visitors to your page and getting a lot more interest in whatever it is you’re doing. That’s the big deal here and that’s why so many chase this with reckless abandon.
Now before you go out and buy as many of these links as possible, you need to understand something very important, and that’s the back links have to be from prominent sites. You cannot buy these in bulk, you cannot buy these from someone and implement them in one day. When you do that, you end up getting marked as a “spammer”. If you are marked as a spammer or someone that can’t be trusted with seo protocol, you will get diminished returns on your pages marketing prowess. In the end, you may not be able to get any sort of traffic and if you do, it won’t be of a high quality.