Author Archive: Rebecca Beretta

Quality Content Writing: A Must-Have Tool For An SEO Firm

Search Engine Optimization, commonly known as SEO, is all about spreading interesting and helpful information about a business (or an industry) all over the World Wide Web. This means that SEO companies have to realize that the quality of the content they publish matters a lot because it may very well be the deciding factor if the an article is read or not; it may determine whether a link will be shared.

This why for business owners, it is important to check for the quality of articles of an SEO firm. This article is made just for that – to help business owners identify companies that produce quality content.

The SEO Firm Has In-House Writers

Because writing can now easily be done at home, stay-at-home freelancers are increasing by the thousands. Due to this, however, almost anyone and their uncles suddenly became freelance writers overnight! These wannabes include people who have no grasp over their grammar and punctuation, as well as those who need a little more practice to produce readable content. And with this copy-paste culture making waves everywhere, pretentious freelancers often plagiarize content, putting them in their portfolios.

That is why it is recommended that a firm has in-house writers – writers that actually work in the office. Having an in-house team is essentially a guarantee that the skill of the writers have been assessed accordingly. But of course, the criteria does not end there.

The Top SEO Company Shows Writing Samples

SEOSEO is not all about building links on high-powered pages and making local citations. Oftentimes, it is about the writing quality too.

The agency in question should have a page on their website that shows writing samples. This will help interested people in gauging the quality of output, as well as give an idea if the writers can produce useful content for specific industries.

At least five writing samples should be provided and should be able to display the full skill of the writers – creative writing, ability to change voices, and complete grasp of the English language. If five are not enough, remember that it’s always an option to ask for more samples.

The Company Blog Is Well-Written

If the company’s writers are good, it only makes sense that their blog (if they have any, but it’s a big red flag if they don’t have one) is well-written as well. This is also a reflection of how they will be writing their clients’ articles.

Basically, the blog should be informative but not overwhelming, insightful but not controversial, and able to communicate thoughts even to laymen. Furthermore, their posts should not look sloppy, hastily-made, or even shallowly-researched. A client is working with a top SEO company if its blog meets these criteria.

Their Writers Are Real People

This tip may sound funny, but there really are bogus SEO companies that pretend to have several writers (either in-house or remote), but in reality is a one-man-show with a content spinning software.

Spinning is technically paraphrasing articles using an automated tool and it does have its uses. However, article spinning always churns out low-quality articles no matter how the process is done. This is because spinning software lacks the common sense that the human brain has. Sure, the articles may be readable and may even pass as outputs of non-native writers. Will it get shared, though? Probably not.

Client And Writer Should See Eye-To-Eye

Even if the SEO writer is the best wordsmith that came to Earth since Hemingway, it will not do much if the business owner does not like his or her writing style (Hemingway has his haters too). That means both business owner and writer should things eye-to-eye.

This is where writer adaptability comes in.

Most writers have their own style or “brand” of writing, but they must learn to adapt to various styles and voices in order to accommodate a variety of clients. If the client is offering wedding planning services the mood of the articles should probably be happy. On the other hand, if a New York law firm is a client, serious tone and voice should be used. Surely, you won’t want to explore an entertainment site with articles written in the most boringly formal way.

Adaptability ultimately separates the successful writers from the mediocre ones.

Conclusion

It is a necessity to understand that mere link building is not enough. Content plays a part in a successful search engine optimization campaign too. The tips above will surely help interested people in finding the right firm for their business.

SEO Explode is the best company to provide you with the best SEO firm services that you need.