Page Rank
First and foremost, the easiest to measure is Google’s Page Rank. A load of systems measure you by this ranking, but in reality, it does not actually say anything about your website. A high Page Rank does not guarantee traffic and a low Page Rank site can get lots of visitors.

So yes, on most systems where you are trying to earn money, the higher your Page Rank the better you will do, but aside from that it is merely a badge to wear.

Number of Backlinks
Most systems that report this measure Yahoo backlinks, because Google displays a lower answer whereas Yahoo seems to report every link it finds.

Again, it could be a pointless measure of success. It is quite straightforward to get heaps of low ranking sites pointing to your site and it does not guarantee success. But advertisers like to see high backlink counts in the hope that they will also gain benefit from a mention on your pages.

Technorati Ranking
If it worked fully, this might be a half decent measure. It includes only links from the content of other blogs, taken from their RSS feeds. So comments and link sites are excluded. You then get allocated a Technorati Authority based on your relative position in terms of how lots of new links they have found for your site in the past few months.

So again, it is just a way of counting links. But so loads of good blogs are unable to get themselves listed that not having a Technorati Authority should not really mean anything.

Alexa Ranking
At last – not a measure of links! Using the various Toolbar Button and the Alexa widget, this system can count how many visitors your site has and then rates you against other sites, worldwide and locally. It is also able to capture information round search terms and several other bits.

An excellent idea and a good measure, if only it was not so distorted! Because it depends on the installation of the Toolbar Button or the site Alexa widget, not all visits are recorded. Merely those technical people with an interest have installed the Toolbar Button, so the counts are limited.

Actual Visitor Stats
This is the only true way of measuring whether a site is actually successful, but not something that often happens. The problem is that it requires extra code to be inserted to the header of the code to track traffic. Extra code that slows down the loading of the page. And this extra code is needed for every monitoring system. Not really efficient!

In conclusion, for a site to be successful as a paid blog, it needs masses of good links back from other web-sites. Work on this correctly to also drive visitors to your site and you have everything covered.

Written by Keith Lunt of How To Start A Blog. Call in if you need any help or advice with starting a blog.

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