One Fun Way to Avoid Becoming a Small Business Startup Fatality
By Dr. Susan L Reid

If you're an entrepreneur starting up a business, you've probably heard the following: The first year is going to be intense. You'll need to work 24/7 to get your business up and running. Then you’ll have to work even harder to show a profit.

Why, then, do so many entrepreneurs, having gone through the blood, sweat, and tears of starting up a business, end up packing it in, in less than two years?

Because the one thing no one tells you when starting up a business is this: if you don't want to end up becoming a small business startup fatality, then during your first year, you must do one very important thing—take a vacation.

"What?!" My client, Sarah, screeched at me over the phone when I made this suggestion. "I can't take a vacation now!"

Yet Sarah had been working hard for nine long months in "all-go, no-slow" mode so she could have her business up and running in one year's time. She was exhausted. Her family life was fraying around the edges, and she'd been sick more times that winter than ever before. She really needed a vacation. Read Full Article»

There are lots of aspects to securing an internet income, but of those effective marketing is probably the single most important. Without it, no matter how good your idea, no matter how effective your service, no one will know about it.

Have a Plan
All good marketing requires a plan. Take the time to do your research, and work out whom you should be targeting with it. Where is your internet income going to come from, in other words? Part of that research should include working out where on the Internet you find your target audience, so that you don’t waste your time directing marketing at people who simply aren’t interested.

Build a Strong Site
Your website is a key component of the marketing for your business. It should look as professional as possible, and should be professionally produced if you have any doubts about your own abilities. It needs to grab the attention of people who chance upon it, promote your core brand, and encourage people to convert browsing into buying.

Collect Emails
It should also feature a form allowing people to sign up to your email mailing list if you really want to build your internet income. Email marketing is effective because it draws an audience that has already expressed an interest in your product back to your site to buy. Use it. Read Full Article»