19th August, 2010 - Issue 33 - Volume 5
................................Paying BIG Dollars For Web Traffic? Stop & Click HERE!! In this issue
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Save Your Customers Money, Get Them to Spend More with You

Funny how that works...

As if you haven't heard enough about the economy and gas prices, I'm going to attempt to put a slightly different spin on the subject.

The fact remains that people want to save money. This holds true no matter how the economy is, but right now, it is becoming a higher priority for many consumers. It is of course a priority for businesses as well, but saving your customers money could in turn, bring you more business and make you more money. In other words, you've got to spend money to make money...or something like that.

I'm talking about discounts for your customers.


Coupons
Whether you are strictly a brick and mortar business, an online business, or a combination of the two, coupons are big. In an era where people are putting gas in their vehicles at nearly $4 per gallon, they are looking to cut costs wherever they can. This means, the more money you can save them, the more likely you are to get their business.

Make your coupons worth their time. Sometimes, it takes more than 10 cents off of an item to spark enough interest to buy. Read More»»

Introduction
Feature Article
Internet Marketing News
What's In The News
Home Business Tips
Educational Video
This Week's Quotes
Humor

Sponsored Ads


Free Income Opportunity

Featured Article
Are You Driving Potential Buyers Away?
By Abby Johnson


Drive Buyer AwayHave you ever been in a position in which someone likes you a whole lot more than you like him or her? The interesting thing about these situations is that you are, typically, driven away instead of returning the same level of feelings. Incidentally, many businesses are guilty of setting up a similar scenario in regards to online sales.

As discussed in the video, businesses often provide long, detailed descriptions about a product or service. Although it is necessary to be informative, there is a danger in providing too much information. Does it really persuade a customer to buy if every single feature is mentioned? Probably not.

Businesses need to be aware that the purchase process is a mentally draining process. Before deciding to buy, most consumers take the provided information, evaluate it, and then compare it with the competition. This can turn into a lengthy process.

When businesses create their feature lists and descriptions, they should think about the consumer. More often than not, businesses put strong emphasis on details that consumers may not even understand or care about. When they include too many insignificant details, it could result in information overload and easily drive a potential buyer away. Read More »»


Educational Video
7 Tips For Running An Online Contest To Increase Website Traffic
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This Week's Quotes

The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.
~ Napoleon Hill

The most important quality in a leader is that of being acknowledged as such. All leaders whose fitness is questioned are clearly lacking in force.
~ Andre Maurois

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ~ Sam Walton

The fastest way to succeed is to look as if you're playing by somebody else's rules, while quietly playing by your own.
~ Michael Korda

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best. ~ Theodore Isaac Rubin

If you aren't playing well, the game isn't as much fun. When that happens I tell myself just to go out and play as I did when I was a kid.
~ Thomas J. Watson

I'm not a driven businessman, but a driven artist. I never think about money. Beautiful things make money. ~ Lord Acton


What's In The News Featured Ads
Internet Marketing News – The 60 Minutes Hacker Story
By Steven Wagenheim

Last night, if you were in front of your TV on channel 2 at around 7:20, you got the scare of your life if you’re an Internet marketer. Heck, if you’re anybody living in this world you got the scare of your life. The show 60 Minutes ran a story on Internet hacking, and let me tell you…this is some serious stuff. In this article, I’m first going to briefly go over what was revealed and then go into how to protect yourself as an Internet marketer.

The story itself focused on the many thousands of hacker attempts and successes (yes, successes) that occur in our country each day. Stories ranged from banks being robbed of millions of dollars to power plants literally being destroyed. Many possible scenarios were also pointed out. Some of them were downright frightening. In fact, they’re so frightening there is no way I’m going to mention them in this article because the last thing I want to do is give anybody any ideas.
Read More »»
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Home Business Tips
Some Internet Marketing Strategies
Technology News

Without a clear Internet marketing strategy your home based business stands little chance of making money online. Despite that, an enormous number of people try to start a home based business online without giving any thought to the various Internet marketing strategies available to them.
Because it is so easy to set up an online business nowadays, many people take the first step without having a clue as to what to do next, and then adopt one of two misguided approaches.
Read More »»
Internet Marketing News
Study: In the battle for trust online, Facebook trumps Twitter
By Meghan Kean - eConsultancy


The social graph is something that the digital world is struggling to understand right now. How important are the connections within your digital social circle? Who are the most important connectors in your graph? How far does influence travel online?

Well, according to a study from Invoke Solutions, it's still real world friends that hold the most sway with consumers online.

Read More »»

Firefox add-on blocks malicious search results
Dennis O'Reilly - CNET News

In their never-ending quest to steal your credit card and bank account numbers, passwords, Social Security numbers, and other sensitive personal information, malware purveyors go wherever the eyeballs are. Lately, the bad guys have increasingly been targeting the links served up by Web search engines.

Two computer security firms recently issued press releases touting the dangers of searching for popular terms, such as the names of starlets or items in the news.
Read More »»
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Humor
A Little Humor

Smitty was a heating and cooling technician. His assistant was a small chimpanzee he had trained to do all the duct work.
The chimp had no fear of heights or confined spaces, and besides, he didn't have to be paid.
 
One day, Smitty got a call from a customer who said his air conditioner had broken down.
 Smitty went over and discovered some defective ducting. The customer asked if it would be hard to fix.
 
"No problem," replied Smitty, "I have a little duct ape that will take care of it!"

The Other Day My House Caught Fire

The other day my house caught fire. The insurance agent said, "Shouldn't be a problem. What kind of coverage do you have?"
I said, "Fire and theft."
Insurance agent frowned. "Uh oh. Wrong kind. Should be fire OR theft."
Apparently, the only way I can make a claim with this coverage is if the house is robbed while it's burning down.

The Transfer


The boss of a large company says to his protege : "I'm transferring you to the northern office"
The protege says : "But that place is full of whores and football players!"
The boss replies : "My wife used to live there!"
The protege quickly responds: "Really? What position does she play?
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